Partner: National media conglomerate.
Situation: Required a cross-promotional platform for a newly launched, national weather site. Their national advertiser also wanted to provide an opportunity for the audience to win a new phone when visiting the site and providing user-generated content.
Results: Web Media Tools created a web-based give away contest that also validated existing user accounts against the weather site's user database. The weather team was easily able to select a random winner each week. The sale group provided qualified customer leads to their online sponsor based on the user opt-in questionnaire.