Partner: Popular Midwest talk radio station, simulcast on XM satellite radio, flagship station for a Major League Baseball team.
Situation: Wanted to acquire immediate sponsorship to supplement advertising revenue with a web-based promotion.
Results: Web Media Tools helped the station create and run our "Checkered Flag Fury" fantasy game. The station was able to immediately acquire three sponsors to supplement their advertising revenue. In addition, the station was able to add a significant number of registered users to their e-mail database and increase traffic to their website which benefited all of their online advertisers.