Partner: Owned and Operated television stations.
Situation: Automobile manufacturer wanted to promote a new model and obtain market penetration within 8 of the top top 10 television market DMAs (Designated Market Area). The television group needed to tie in the DVD release of a popular series.
Results: Merging the two requirements, Web Media Tools created a promotional contest that provided winners in all 26 of the top 50 DMA markets, along with a national winner that provided an all expenses-paid trip to the award winning television show. The sponsor was also presented with over 30,000 pre-qualified leads that requested more information about their new car model.